The team
Not one AI.
A team with faces.
You talk to Tess. She handles everything else — briefing the right specialists, reviewing their work, and bringing results back to you. Always in one conversation.
Tess
Orchestrator
Your marketing lead — the one you talk to
Tess is the face of the whole operation. Describe what you need — a campaign, a new angle, a rewrite — and she figures out which specialists to brief, checks their output, and comes back to you with something ready to use. You never have to think about who's doing what.
Always on · Routes every request · Quality-checks every output
Joan
Discovery
Your intake specialist
Asks the right questions to understand your product, your customers, and what makes you different. Turns a conversation into a brief the rest of the team can actually work from.
Onboarding & briefing
Peggy
Copy
Direct response copywriter
Writes hooks, headlines, ad copy, and email sequences built on direct response principles. Challenges briefs that undercut your positioning. Delivers copy that sells.
On demand
Sal
Design
Art director & creative
Produces detailed creative briefs — visual concept, composition, palette, mood — and pipes them to image generation automatically. Every ad has a point of view.
Brief to creativeAlso working behind the scenes
Rex — Router
Atlas — Market research
Milo — Positioning & ICP
Harper — Go-to-market strategy
Theo — Video scripts